Celebrating our Creative Design Hub with our Latest Window Display

As a creative jewellery store that pridesĀ itselfĀ on uniqueness and differentiation, we are not afraid to stand out with our jewelleryĀ designs.Ā AsĀ we are unafraid to do so,Ā why would we mask this creativityĀ from ourĀ windowĀ displays?Ā 

Our window display needsĀ to stand outĀ and make a statementĀ in order to showcase our individuality and represent our brandā€™s mission and crafting philosophy. This is exactly what we have created with our latest display, which features 64 white masks and five golden coloured masks.Ā 

The Village Goldsmith's Mask Window Display

InspirationĀ 

The interior design details of our showroom display our point of difference to conventional jewellery stores. When you walk in to The Village Goldsmith, there is a living plant wall behind our front counter which stretches from floor to ceiling.Ā 

The Village Goldsmith In Store - Living Green Plant Wall and Front Counter

Much of our dĆ©cor, including our jewellery stands, is crafted from old tooling objects predominantly used between the 1920s to 50s. We stay far away from rows of plain glass showcases where all our jewellery sits parallel to the glass within a line-up of pieces. We take advantage of height, levels and themes to display our designs, and change each showcase often so our displays are always refreshed.Ā 

Village Goldsmith Wellington Store Showcases made from Old Tooling Objects

These details are not always noticeable from the outside, but when you physically walk into our store you will experience ourĀ uniqueness. This is exactly why we pulled together an in-house design team, featuring talents and skillsets from varying ranges to produce intriguing window displays that capture the attention of the public and showcase our originality.Ā 

VisionĀ 

TheĀ vision behindĀ our Mask window display is to demonstrateĀ said contrast toĀ standard jewelleryĀ storesĀ and illustrate our exclusive and often unorthodox designs. Each window features an array of plain white masquerade style masks, and one golden texturized mask. Each gold mask has a few jewellery pieces displayed on it, often a necklace draped over the mask, an earring or two, and the main feature of a ring in the eye.Ā Ā Ā 

Close up on Gold Mask with Handmade Rubellite Ring in Eye

We have also presentedĀ ourĀ jewelleryĀ by having piecesĀ surrounding the gold mask, displaying not only those items, but representingĀ the variety of jewellery designs we create.Ā Custom-madeĀ orĀ stock pieces,Ā our jewellery frequentlyĀ doesĀ not conform toĀ what isĀ commonly viewed as ā€˜ordinaryā€™Ā jewellery.Ā 

CreativityĀ 

Ultimately the preparation for the mask window display had been in the works for around a month before being ready to present to the public. There were many technical aspects endured to bring this display to life, including spray painting, modelling, wire work, cutting, filing, and experimenting with plaster of Paris.Ā Ā 

Village Goldsmith Mask Window Display

If youā€™re interested in coming to see our Mask Window Display, it will be exhibited for another monthĀ beforeĀ we install our next exciting window display.Ā Weā€™d love to see you in store and introduce you to our wide range of jewellery.Ā 

Village Goldsmith Mirror Art Window Display

Read about ourĀ previous window display featuring Mirror ArtĀ created by our talented in-house artist and creative, Georgina Rarity.